Leveraging the physical network of stores in e-grocery order fulfilment for sustainable competitive advantage

Mkansi, Marcia; Nsakanda, Aaron Luntala

doi:10.1016/j.retrec.2019.100786

Cited by 27 publications

(17 citation statements)

References 31 publications

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“…4.3.1.2 BM stores as warehouses for e-tailers. Mkansi and Nsakanda (2021) concluded based on the resource-based view (RBV) model that utilising a network of BM stores "as tangible assets for online order fulfilment and delivery is a source of competitive advantage". During SDCC, online shoppers demand faster delivery, based on their lifestyle (Chotigo and Kadono, 2021).…”

Section: Online and Offline Retailers' Coopetitionmentioning

confidence: 99%

Enemies to frenemies: coopetition between online and offline retailers amidst crises

Halan

Singh

2023

IJRDM

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PurposeThis study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC).Design/methodology/approachA grounded theory based approach was used wherein 119 news articles and 48 academic papers are the main sources of data to analyse the real-world responses. A typical qualitative methodology, including open and axial coding, was used. To further analyse the insights obtained, six in-depth interviews were conducted.FindingsNon-customer-interfacing-based coopetition, such as small BM stores serving as e-marketplace sellers and customer-interfacing-based coopetition, such as large BM stores serving as showrooms, are some potential coopetition opportunities.Research limitations/implicationsThe majority of the available studies dwell more on offline retailers developing online channels. This study investigates the opposite situation and conceptualises a new understanding of how e-tailers and BM retailers can work together more harmoniously. This study can be used as a springboard by academicians for future research on a larger scale. Five research propositions are offered that can guide hypothesis generation. Development of case studies and consulting services for the industry are the other research opportunities.Practical implicationsSocial distancing as a measure may vanish from the world with time; however, social distancing's implications are still pertinent given that new diseases, including new variants of pandemic potential, could continue to emerge. The study puts forward propositions based on theoretical dimensions and second-order themes derived from first-order categories. These propositions are about the drivers of coopetition and the opportunities with both large and small BM stores that e-tailers can leverage during a crisis, given that launching e-tailers' own BM stores demands large investments. This study has social and economic implications too.Originality/valueThis study investigates coopetition, an important trend but lacking adequate research. Whilst only few studies examine coopetition from a crises' perspective, this study investigates develops a new understanding of coopetition opportunities between e-tailers and BM retailers. This study adds to the scarce literature how such opportunities may be triggered by events such as SDCC.

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Section: Online and Offline Retailers' Coopetitionmentioning

confidence: 99%

Enemies to frenemies: coopetition between online and offline retailers amidst crises

Halan

Singh

2023

IJRDM

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“…TOE’s organizational context describes the scope, size, managerial structure, internal needs, proactive technical orientation, and financial readiness necessary for adoption [ 54 , 55 ]. A review of the e-grocery challenges reveals that the organizational context of small and medium firms pertains to issues of managing inventory and managing roles and responsibilities such as staffing, knowledge, specialist skills, human errors in the picking process [ 12 ], dealing with legal issues [ 56 ], quality and freshness of e-groceries [ 44 ], logistics resources for timely supply and distribution of groceries [ 41 , 42 ], the profitability of business models [ 43 ], and financial resources to address the challenges [ 28 , 50 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective

Mkansi

Nsakanda

2023

Electron Commer Res

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This paper explores how small and medium-sized e-grocery mobile application retailers evolving within the geographical context of South Africa and operating in the urban, township, and rural areas respond to theoretically and emerging field-based e-business and e-grocery adoption challenges, respectively. The study used semi-structured qualitative interviews to explore the coping strategies of e-grocery mobile application retailers to mitigate technological, organizational, and environmental (TOE) adoption challenges. The significance of small grocery adoption strategies related to context informs e-grocery adoption from the evidence generated in other small e-grocers and for the superior grade of TOE (or theoretical) knowledge sought from the inevitable evolving mobile application and digital grocery markets. The findings reveal that specialist skills and unified team production are crucial conduits for lowering the TOE barriers to e-business and e-grocery adoption. They also reveal the interconnected resource orchestration, shared value, and social inclusion strategies used to mitigate various e-business and e-grocery challenges.

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“…In traditional commerce, picking is performed by customers: people move within the aisles retrieving the products they want. With the introduction of the online commerce, the picking process is instead transferred to the grocers (De Leeuw et al, 2019). Picking is recognised as very critical due to a twofold reason.…”

Section: Order Fulfillmentmentioning

confidence: 99%

E-grocery logistics: exploring the gap between research and practice

Seghezzi

Mangiaracina

Tumino

2022

IJLM

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PurposeThis paper investigates the logistics management in the e-grocery sector. It contrasts the key issues faced by practitioners and the topics addressed in the academic literature, to identify potential misalignments between research and practice and propose avenues for future efforts.Design/methodology/approachThis work adopts a twofold methodological approach. From an academic perspective, a systematic literature review (SLR) is performed to define the topics addressed so far by scholars when analysing e-grocery logistics. From a managerial perspective, a Delphi study is accomplished to identify the most significant issues faced by logistics practitioners in the e-grocery context and the associated significance.FindingsThe study develops a conceptual framework, identifying and mapping the 9 main logistics challenges for e-grocery along 4 clusters, in the light of a logistics-related revision of the SCOR model: distribution network design (area to be served, infrastructures), order fulfilment process (picking, order storage, consolidation, delivery), logistics-related choices from other domains (product range, stock-out management) and automation. These elements are discussed along three dimensions: criticalities, basic and advanced/automation-based solutions. Finally, the main gaps are identified – in terms of both under-investigated topics (order storage and stock-out management) and investigated topics needing further research (picking and automation) – and research questions and hypotheses are outlined.Originality/valueThis paper provides a threefold contribution, revolving around the developed framework. First, it investigates the state of the art about e-grocery logistics, classifying the addressed themes. Second, it explores the main issues e-grocery introduces for logistics practitioners. Third, it contrasts the two outcomes, identifying the misalignment between research and practice, and accordingly, proposing research directions.

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Leveraging the physical network of stores in e-grocery order fulfilment for sustainable competitive advantage

Cited by 27 publications

References 31 publications

Enemies to frenemies: coopetition between online and offline retailers amidst crises

Enemies to frenemies: coopetition between online and offline retailers amidst crises

Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective

E-grocery logistics: exploring the gap between research and practice

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