Leveraging Social Media and Web Presence to Discuss and Promote Diversity, Equity, and Inclusion in Radiology

Johnson, Jeremy L.; Bhatia, Neil; West, Derek; Safdar, Nabile M.

doi:10.1016/j.jacr.2021.09.020

Cited by 14 publications

(11 citation statements)

References 15 publications

(14 reference statements)

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“…At the start of the pandemic, Instagram was already the primary social media platform preferred by the generation aged 18-34 years [ 13 ]. Moreover, this Instagram preference trends through other specialties, education pathways, and outreach efforts [ 14 - 16 ]. Understanding Instagram use and behaviors therein can positively influence a residency program’s social media reach and user interaction—defined by likes, views, and shares [ 17 ].…”

Section: Discussionmentioning

confidence: 99%

Postgraduate-Year-1 Residents’ Perceptions of Social Media and Virtual Applicant Recruitment: Cross-sectional Survey Study

Plack¹,

Abcejo²,

Kraus³

et al. 2023

Interact J Med Res

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Background The dissemination of information about residency programs is a vital step in residency recruitment. Traditional methods of distributing information have been printed brochures, websites, in-person interviews, and increasingly, social media. Away rotations and in-person interviews were cancelled, and interviews were virtual for the first time during the COVID-19 pandemic. Objective The purpose of our study was to describe postgraduate-year-1 (PGY1) residents’ social media habits in regard to residency recruitment and their perceptions of the residency programs’ social media accounts in light of the transition to virtual interviews. Methods A web-based 33-question survey was developed to evaluate personal social media use, perceptions of social media use by residency programs, and perceptions of the residency program content. Surveys were sent in 2021 to PGY1 residents at Mayo Clinic in Arizona, Florida, and Minnesota who participated in the 2020-2021 interview cycle. Results Of the 31 program directors contacted, 22 (71%) provided permission for their residents to complete the survey. Of 219 residents who received the survey, 67 (30%) completed the survey. Most respondents applied to a single specialty, and greater than 61% (41/67) of respondents applied to more than 30 programs. The social media platforms used most regularly by the respondents were Instagram (42/67, 63%), Facebook (36/67, 54%), and Twitter (22/67, 33%). Respondents used the program website (66/67, 99%), residents (47/67, 70%), and social media (43/67, 64%) as the most frequent resources to research programs. The most commonly used social media platforms to research programs were Instagram (38/66, 58%), Twitter (22/66, 33%), and Doximity (20/66, 30%). The type of social media post ranked as most interesting by the respondents was “resident life outside of the hospital.” In addition, 68% (39/57) of the respondents agreed or strongly agreed that their perception of a program was positively influenced by the residency program’s social media account. Conclusions In this multispecialty survey of PGY1 residents participating in the 2020-2021 virtual interview season, respondents preferred Instagram to Twitter or Facebook for gathering information on prospective residency programs. In addition, the program website, current residents, and social media platforms were the top-ranked resources used by prospective applicants. Having an up-to-date website and robust social media presence, particularly on Instagram, may become increasingly important in the virtual interview environment.

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Section: Discussionmentioning

confidence: 99%

Postgraduate-Year-1 Residents’ Perceptions of Social Media and Virtual Applicant Recruitment: Cross-sectional Survey Study

Plack¹,

Abcejo²,

Kraus³

et al. 2023

Interact J Med Res

View full text Add to dashboard Cite

show abstract

“…It is a byproduct of how crucial it is to maintain an online profile in today's hyper-connected digital era. In terms of professional credibility and interest from potential new hires, this shift in the roles played by these actors is very much appreciated 1 (Johnson et al, 2022). These alterations reflect the shifting organizational landscape necessitated by the growing demand for social media connections with a more diverse candidate pool.…”

Section: Discussionmentioning

confidence: 99%

Elevate Company's Social Media as a Diversity, Equity, and Inclusion Platform: Multi Cases Study to Digital Technology Companies

Putriani

Aras

2022

JWS

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Introduction: Social media platforms have allowed people of different backgrounds to reach out and share what they know, giving us a glimpse of people's lives worldwide. By doing this, diversity and inclusion are promoted and celebrated. It is critical to our success as a company. In contrast to traditional diversity programs, diversity and inclusion programs concentrate a higher emphasis on developing individual values as opposed to teaching soft skills. Social media platforms have enabled people from all backgrounds to reach out and share their knowledge, giving us a window into people's lives worldwide. Diversity and inclusivity are therefore fostered and celebrated. Method: This study uses a qualitative approach to understand the concept of diversity, equity, and inclusion (DEI) in the startup context with Meta, TikTok, and Twitter objects. Result: The result showed that, during the COVID-19 epidemic, the social media presence of Meta, Twitter, and TikTok had expanded significantly, as seen results. This modification reflects the urgent requirement to connect with candidates in a quickly evolving environment. It is also the outcome of the growing significance of social media presence in a society that is becoming increasingly digital. Conclusion: Social media also plays a crucial role in promoting diversity by providing a platform for representation and opportunities for different voices to speak to a broader audience. These platforms allow us to represent ourselves and our diverse cultures as we'd like to be seen by others.

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“…65 Residency programs can also use their platform to engage with students to promote equity, diversity and inclusion for prospective residents. 67 Similar to brandbuilding for radiology training programs, radiologists can use Twitter to build their own personal presence on social media. 68 In addition, learners globally are encouraged to join Twitter to network with professionals and connect with potential mentors in radiology.…”

Section: Twitter For Professional Development and Networkingmentioning

confidence: 99%

“…65 Residency programs can also use their platform to engage with students to promote equity, diversity and inclusion for prospective residents. 67 Similar to brand-building for radiology training programs, radiologists can use Twitter to build their own personal presence on social media. 68…”

Section: Successful Uses Of Twitter For Radiologymentioning

confidence: 99%

The Role of Twitter in Radiology Medical Education and Research: A Review of Current Practices and Drawbacks

2023

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The trends in society have provided favourable conditions for the rapid growth of radiology on social media, specifically there has been an expanding presence on Twitter. Currently, simple searches on Twitter yield a plethora of radiology education resources, that may be suited for medical students, residents or practicing radiologists. Educators have many tools at their disposal to deliver effective teaching. Over time, strategies such as including images and scrollable stacks often are more successful at gaining popularity or clicks online. Journals and authors can use Twitter to promote their new scientific work and potentially reach audiences they couldn’t have prior. Attendees at conferences can get involved in the conversation by tweeting about the meeting and engaging with other attendees with mutual interests. Interested medical students, residents and even practicing radiologists can use Twitter as a means of networking and connecting with other scholars all around the globe. Within its glory, Twitter does carry some drawbacks including privacy concerns, equality, and risk of misinformation. Above all, the future of Twitter is bright and promising for all who are currently on it and plan to use it for their education, research, or professional advancement.

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Leveraging Social Media and Web Presence to Discuss and Promote Diversity, Equity, and Inclusion in Radiology

Cited by 14 publications

References 15 publications

Postgraduate-Year-1 Residents’ Perceptions of Social Media and Virtual Applicant Recruitment: Cross-sectional Survey Study

Postgraduate-Year-1 Residents’ Perceptions of Social Media and Virtual Applicant Recruitment: Cross-sectional Survey Study

Elevate Company's Social Media as a Diversity, Equity, and Inclusion Platform: Multi Cases Study to Digital Technology Companies

The Role of Twitter in Radiology Medical Education and Research: A Review of Current Practices and Drawbacks

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