Leveraging social media and advanced technologies for enhanced recruitment strategies in the corporate sector

Abstract

Technological advancements have undoubtedly increased the expectations of job seekers today; their effects have eased and complicated the talent acquisition process for recruiters. Social media platforms were first meant to communicate with people, but they eventually took on a more professional appearance. Currently, the digital economy makes a significant contribution to increased competitiveness, particularly since a digital transformation entails transitioning to new technology models in which digital marketing plays an important role in growth and user loyalty strategies. The use of social media by recruiters opens up a plethora of opportunities for job searchers and serves as an extra source of information for both recruiters and candidates. The main objective of this research paper is to address the significance and capabilities of social media in recruitment, elucidating the several social media tools most commonly used in recruitment and several digital channels recruiters use in screening applicants.