Leveraging Major Sport Events’ Success Towards Positioning Qatar as a Sport Tourism Destination

Abstract

Through substantial investments in the sports sector, Qatar has solidified its position as a prominent global sport events destination. Notably recognised for hosting the monumental 2006 Asian Games, this marked the inception of Qatar's evolution into a hub for sport tourism. Since then, Qatar has successfully hosted several large-scale international sporting events, culminating in the historic hosting of the 2022 FIFA World Cup. This trajectory continues with Qatar securing bids for forthcoming events such as the 2027 FIBA Basketball Cup and the 2030 Asian Games. Despite earlier unsuccessful bids for the Olympic and Paralympic Games in 2016 and 2020, Qatar remains committed to upholding its exceptional hosting legacy. This study seeks to discern the critical dimensions contributing to successful hosting and their broader impact on the host country. Drawing insights from a critical review of past events, including comparative analyses with FIFA World Cups from 2022, 2018, and 2014, this research aims to identify common key indicators and their influence on local communities. By discerning these elements, the study endeavours to craft a roadmap for hosting major sporting events, addressing challenges, and leveraging supporting factors. The outcomes will offer prospective agendas and recommendations intended to bolster Qatar's strategic positioning as a competitive international sport tourism destination. For aspiring nations like Qatar, these large-scale sporting events serve as catalysts for sustainable impacts that transcend the event itself.