2015
DOI: 10.1016/j.jclepro.2015.02.042
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Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model

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Cited by 291 publications
(286 citation statements)
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“…Price premium for green products is limited [33] and willingness to buy is strongly related to the ability of informing customers about the benefit of purchasing green [34,35]. The consumption of environment-friendly alternatives seems also affected by frequency of use [36] and level of functional risk [37]. The concept of "green price premium" is found to apply more to products consumed on a continual basis than to those featuring a more sporadic consumption pattern.…”
Section: Metalevel Contributions and Challengesmentioning
confidence: 99%
“…Price premium for green products is limited [33] and willingness to buy is strongly related to the ability of informing customers about the benefit of purchasing green [34,35]. The consumption of environment-friendly alternatives seems also affected by frequency of use [36] and level of functional risk [37]. The concept of "green price premium" is found to apply more to products consumed on a continual basis than to those featuring a more sporadic consumption pattern.…”
Section: Metalevel Contributions and Challengesmentioning
confidence: 99%
“…Second, there is a psychological perspective, which interprets value in relation to cognitive and affective issues that impact purchasing decisions and brand selection (Gallarza et al, 2011). Either way, to understand which product attributes impact consumer perceived value is necessary to assess or predict willingness to pay for products with distinct value attributes, such as green products (Biswas & Roy, 2015a;Gershoff & Frels, 2015).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Awuni & Du (2015) came up from a study that the search for knowledge is crucial in encouraging decisions of consumers in trial of new products or services. Products related to green and environmental friendly stimulate curiosity and novelty of consumers and a study by Ginsberg & Bloom (2004) and Biswas & Roy (2015) justified that the absence of green products affects the buying behaviour and the environmental concern in consumers. Other than that, there were studies concluding that epistemic value has a significant impact on customer purchase behaviour and intention (Lin, et al, 2010;Suki, 2016 …”
Section: Research Theoretical Frameworkmentioning
confidence: 99%