“…Others have highlighted the importance of applied practice—specifically applying technical concepts and techniques in a specific business/industry domain (Asamoah, Sharda, Zadeh, & Kalgotra, 2017), knitting together detailed knowledge of data and processes with analytics techniques. Several recent papers have highlighted the implementation of applied projects as an effective means to create experiential learning (Hilton, Cai‐Hillon, & Brammer, 2012; Konrad, 2019; Salo, 2012; Speier‐Pero, 2017; Wilder & Ozgur, 2016). This article extends the conversation about experiential learning and applied projects within the context of teaching analytics by describing the additional learning value when implementing and scaffolding a series of industry projects to facilitate learning across an analytics curriculum.…”