Leveraging entrepreneurial marketing processes to ameliorate the liability of poorness: The case of smallholders and SMEs in developing economies

Ho, Khanh Le Phi; Quang, Hoang Truong; Miles, Morgan P.

doi:10.1016/j.jik.2022.100232

Cited by 9 publications

(4 citation statements)

References 63 publications

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“…Prices that are too high or too low can affect their profits or cause them to lose their market share. To choose the best pricing strategy, SMEs must conduct in-depth price research that accounts for production costs, market prices, and desired profit margins (Falahat et al, 2020;Ferguson et al, 2017;Ho et al, 2022).…”

Section: The Influence Of Marketing On the Competitiveness Of Smesmentioning

confidence: 99%

Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy

Priambodo,

Sulaeman,

Permana

et al. 2024

WidyaCipta

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The main objective of this study is to investigate the factors that influence the performance and competitiveness of women entrepreneurs in the Tuka Tuku Purbalingga programme. Tuka-Tuku in Purbalingga serves as support for the development of start-ups in the field of local culinary specialties or other local products. Tuka-Tuku facilitates the expansion of local start-ups, preserves the authenticity of regional products, and promotes the cultural heritage of diverse culinary traditions. The current study employed a quantitative research design utilizing a survey method to gather data. The survey instrument comprised a 5-point Likert scale and was administered to female entrepreneurs participating in the program. To test ten research hypotheses pertaining to the relationships between marketing, capital, digital literacy, performance, and competitiveness, Structural Equation Modeling was applied. The findings of this research have revealed that marketing, financing, and digital literacy play a significant and positive role in enhancing the performance and competitiveness of women entrepreneurs participating in the Tuka Tuku Purbalingga program. Additionally, this study confirms that performance is a crucial determinant of female entrepreneurs' competitiveness in the program. These findings suggest that women entrepreneurs with strong marketing, financing, and digital literacy skills are more likely to achieve better performance and be more competitive in the market. Given these results, it is recommended that policymakers and stakeholders direct their efforts towards enhancing the marketing, capital, and digital literacy skills of female entrepreneurs in the Tuka Tuku Purbalingga program to improve their overall performance and competitiveness.

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Section: The Influence Of Marketing On the Competitiveness Of Smesmentioning

confidence: 99%

Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy

Priambodo,

Sulaeman,

Permana

et al. 2024

WidyaCipta

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“…Industri menengah merupakan industri yang mempekerjakan 19 orang tenaga kerja dan memiliki nilai investasi di atas Rp1.000.000.000,00 atau dengan modal investasi paling banyak Rp15.000.000.000,00 (Peraturan Menteri Perindustrian Republik Indonesia Nomor 14 Tahun 2019 Perubahan Kedua Atas Peraturan Menteri Perindustrian Nomor 27/M-IND/PER/7/ 2017 Tentang Penumbuhan dan Pengembangan IKM Melalui Program Restrukturisasi Mesin dan/ atau Peralatan, 2019). Namun dalam kaitannya dengan daya saing, IKM harus berhadapan dengan persyaratan dan standardisasi suatu negara atau wilayah yang mewajibkan pemenuhannya untuk mengedarkan produknya pada konsumen yang berada di wilayah atau negara tersebut (Ho et al 2022).…”

Section: Pendahuluanunclassified

Transformasi Digital Dalam Rangka Mendukung Penerapan Sistem Jaminan Halal Berdasarkan Pernyataan Pelaku Usaha (Studi Kasus Di IKM Es Krim XYZ)

Murti

2023

Manajemen IKM

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In order to increase the competitiveness of small and medium industries, it is necessary to increase the capacity of IKM in all business value chains. The government has imposed mandatory halal certificates for products in the region as a form of guarantee for halal products. For this reason, in order to encourage the competitiveness of IKM by penetrating the market through halal product guarantee certification, it is necessary to identify the conformity of the production of IKM XYZ with the Halal Product Assurance System for Micro, Small, and Medium Entreprises (MSMEs) based on the Circular Letter of the Head of the Halal Product Assurance Organizing Agency Number B-5952/BD.II./P.II.I.2/HM.00/09/2021. The following case study research was carried out using the method of identifying the initial conditions of IKM XYZ through interviews, then conducting an assessment of the Decree of the Head of the Halal Product Guarantee Agency Number 33 of 2022. Based on the identification results, it was determined that improvement was needed on the halal traceability aspect which had an impact on the inspection of the arrival of materials; transportation and distribution of materials and products; and Product launch/sales. In line with the Making Indonesia 4.0 policy that digital transformation is carried out in order to meet sustainability standards, the findings of improving the halal process are carried out by adopting digitalization. For this reason, digitization is carried out in digital bookkeeping activities to meet the criteria for halal guarantees in the form of a cloud-based data center. Based on the discussion conducted, it was concluded that the application of database technology based on number processing and cloud storage can provide answers to the findings of identification of halal product guarantees.

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“…It continues to play an important role in emerging nations' development [11]. Agricultural production may be improved by agribusinesses [12], which is why governments frequently provide agricultural subsidies [13]. Agriculture also contributes to an enhanced food safety system [14], sustainable food production [15], and income for the majority of impoverished people in developing nations [16].…”

Section: Introductionmentioning

confidence: 99%

A Panel Analysis of the Effectiveness of the Asset Management in Indian Agricultural Companies

Taneja¹,

Bhatnagar²,

Kumar³

et al. 2023

IJSDP

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In the Indian marketplace, agriculture is an essential function. Cultivation is one of India's largest businesses. The various agricultural operations help ensure the country's development. Considering the relevance of agricultural companies, this study attempts to measure the effectiveness of asset management by these companies (the top 5 as per market capitalisation). This highlights the need to understand the relationship between net profit and fixed assets. Another objective is to measure the trend in fixed assets and profitability of the top agricultural companies in India. To do this, a regression analysis and time series analysis was carried out on the dataset. The Jarque-Bera test was used to ensure normality, followed by the calculation of poolability. The study found that India's top agribusiness companies balance their fixed assets according to profitability. So if an agricultural company wants to ensure its survival, continuance, earnings, and growth, it must manage its fixed assets efficiently in tandem with the profits gained.

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Leveraging entrepreneurial marketing processes to ameliorate the liability of poorness: The case of smallholders and SMEs in developing economies

Cited by 9 publications

References 63 publications

Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy

Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy

Transformasi Digital Dalam Rangka Mendukung Penerapan Sistem Jaminan Halal Berdasarkan Pernyataan Pelaku Usaha (Studi Kasus Di IKM Es Krim XYZ)

A Panel Analysis of the Effectiveness of the Asset Management in Indian Agricultural Companies

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