Level Up! Refreshing Parental Mediation Theory for Our Digital Media Landscape

Jiow, Hee Jhee; Lim, Sun Sun; Lin, Julian

doi:10.1111/comt.12109

Cited by 82 publications

(58 citation statements)

References 31 publications

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“…Historically, the theoretical and empirical contributions started with parental mediation of television media but now also include parental mediation of new media types, such as internet media, social media and SMI media (Daneels & Vanwynsberghe, 2017;Dedkova & Smahel, 2019;Jiow et al, 2017;Lou & Kim, 2019;Robertson, 1979). Cognitions, emotions, and behaviors related to parental mediation tend to be clustered around broad mediation strategies regardless of media type (Daneels & Vanwynsberghe, 2017;Domoff et al, 2019;C.…”

Section: Parental Mediation Of Media Usementioning

confidence: 99%

“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention

Rohde¹

2020

Preprint

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Online marketing to humans in their childhood, adolescent and early adulthood is an increasingly important research topic because it can on a larger scale than previously possible with traditional marketing lead to undesirable outcomes (e.g., obesity) and target more ethical grey zones between questionable, unfair and deceptive marketing to achieve its goals (Buijzen & Valkenburg, 2005; De Pauw et al., 2019). In particular, social media influencer content and embedded marketing might have a large influence on young consumers (Folkvord et al., 2019).The largest recent research trend and solution to address the problems related to online young consumer marketing was the establishment of online marketing disclosure policies (De Veirman et al., 2019; FTC, 2017; Gürkaynak et al., 2018; Riefa & Clausen, 2019). Disclosures have their merits, but also shortcomings. In particular, increased process fairness (i.e., awareness of the selling intent) appears not to be enough to diminish undesirable outcomes because young consumers also need the knowledge and the skills to counter the undesirable effects resulting from marketing exposures (De Pauw et al., 2019; Isaac & Grayson, 2019; Jung & Heo, 2019; Youn & Shin, 2019). In intervention research targeting the increase of knowledge and skills of children, the largest yet comparatively small trend are school-based interventions (De Jans et al., 2019; Nelson, 2016; O’Rourke et al., 2019; Truman & Elliott, 2019). However, school-based interventions have a few vital shortcomings. First, school-based marketing literacy interventions are costly to scale. Second, they create further competition for scare school-based financial, human and attention resources. Lastly, they might not be frequent or context-specific enough to produce a lasting change in marketing-related knowledge and skills. In contrast, parent-targeted interventions that increase the parental intentions to engage in behaviors that increase marketing-related knowledge and the skills of children do not have these shortcomings and, as a result, can be considerably more important for researchers and policymakers (De Pauw et al., 2019; Isaac & Grayson, 2019; Jung & Heo, 2019; Youn & Shin, 2019). Compared to school-based interventions, parents have more opportunities and time to influence the media diet directly and educate them with higher frequency and higher context-specificity by daily discussing the marketing their children actually engage with (Chen & Shi, 2019; Lin et al., 2019; Nelson et al., 2017). Consequently, the thesis purpose was to advance the knowledge of interventions that target parental intentions to engage in marketing-literacy-relevant behaviors. To this end, the study combined a conceptual and theoretical framework based on the theory of planned behavior (TPB) and broader intervention science concepts, in particular behavioral change techniques (BCTs) and mechanisms of actions (MoA), and an advanced experimental design. More specifically, 21 theory-informed hypotheses were tested in a randomized controlled online experiment composed of six interventions and one control condition with a sample of 196 (pre-intervention and immediately post-intervention) and 166 participants (one-month post-intervention).Numerous contributions are made. First, relatively brief (35 minutes) TBP-based online interventions can have a significant effect on parental intentions to engage in the discussion of influencer marketing and on self-reported one-month post-intervention behaviors. Second, the combined framework was highly valuable to inform an intervention design that produces effects of practical and theoretical importance. Third, the parsimonious TPB-based model (i.e., consistent of attitudes, subjective norms, perceived behavioral control and intentions) is also appropriate for the context of parental mediation of influencer marketing because the three-based constructs could significantly explain the majority of parental intentions (74%), and parental intentions alone significantly predicted a moderate amount variance in the future behaviors (39%). Fourth, parental attitudes were the base-construct most susceptible to change and considerably predicted intentions. Therefore, research efforts should focus on the study of parental attitudes and practical efforts should focus on targeting parental attitudes until marketing and influencer marketing become mainstream topics in the parental discourse. Lastly, despite the high intentions in the attitude only condition, the condition had no significant impact on future behaviors. Even though the attitude and three-construct condition shared an identical intention level, the three-construct intervention had a marginally non-significant (.06) effect on future behaviors. The four-construct had a significant effect on future behaviors. As a result, time spent (10 minutes vs. 33 and 35 minutes) and associated elaboration might be an important moderator of future behavior.

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Section: Parental Mediation Of Media Usementioning

confidence: 99%

“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention

Rohde¹

2020

Preprint

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“…Помимо этих трех категорий, новые исследования определяют и описывают две дополнительные модели родительских стратегий медиации [13].…”

Section: варианты родительского посредничестваunclassified

“…Исследование, проведенное в Сингапуре [13], показало, что стратегии медиации могут быть смешанными и не разделяются на четко описанные выше виды. В том же исследовании показано, что функция «привратника» (ограничительное посредничество) может использоваться в сочетании с активным посредничеством и с объяснением причин, лежащих в основе введенных правил.…”

Section: варианты родительского посредничестваunclassified

Parents’ attitude to use of digital technology by young children

Смирнова

Шеина

2019

Journal of Modern Foreign Psychology

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The article provides a review of studies concerning the parent’s attitude to digital technology utilization of their young children. Data presented show an increase in intensity and a significant decrease in the age at which children start using mobile devices, including smartphones and tablets. It is shown that new technologies significantly change the relationship of children and parents. Variants of parental mediation strategies in the process of using digital technologies are highlighted and described: restrictive, active, co-use, etc. This paper is concluded with recommendations from the American Academy of Pediatrics for use of media by young children. The need to make a General Comment on the United Nations Convention on the Rights of the Child, which protects children’s access, protection and participation rights in use of new digital resources in an era of rapid technological change, is emphasized.

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“…Those measures are educative decisions and practices by the parents. According to Jiow et al (2017), these three measures serve as overarching strategies differentiated by four further dimensions -gatekeeping, discursive, investigative, and distracting dimensions -and are applied in various combinations. For example, restrictiveinvestigative measures serve to determine the extent to which established rules are followed.…”

Section: Parental Mediationmentioning

confidence: 99%

“…Particularly because media increasingly penetrate areas of everyday life and open up new possibilities for interaction within the family, they hardly can be kept out of family life (Wagner and Gebel 2014). Socialization takes place in the family context through different parenting styles, which is, according to Maccoby and Martin (1983), is a process that happens somewhere between the dimensions of warmth and control and can be differentiated through the educational measures used (Parental Mediation Theory, Clark 2011;Jiow, Lim, and Lin 2017;Peterson and Hann 1999). One aim of parental education and socialization of adolescents is the acquisition of media literacy, which unfolds within the context of family and its inherent media activities.…”

Section: Introductionmentioning

confidence: 99%

Die Familie zählt. Der Zusammenhang zwischen elterlicher Medienerziehung und Medienkritikfähigkeit Jugendlicher

2019

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The paper examines the relationship between parenting styles concerning media and the ability of young people to criticize media. It is based on 28 qualitative interviews with each parent and their children. Young people use social networks such as Instagram extensively, while their parents use them much less often. Nevertheless, they are the first instance of media socialization. They should communicate norms for media use and inform about opportunities and risks. Instagram fulfils adolescents' desire for social interaction with others or participation in the life of others, documentation of everyday life and the possibility of self-expression through its visual characteristics. The paper develops a typology of young people depending on parenting styles and illustrates their relevance for media criticism. The dimensions of parenting styles heat and control characterize this ability. The higher the warmth of parenting, the higher the children's ability to criticize the media. The influence of control is less clear. It is advantageous to a certain degree and helps the children. If it becomes too strong, control unfolds a rather negative potential that inhibits young people's media literacy.

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Level Up! Refreshing Parental Mediation Theory for Our Digital Media Landscape

Cited by 82 publications

References 31 publications

“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention

“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention

Parents’ attitude to use of digital technology by young children

Die Familie zählt. Der Zusammenhang zwischen elterlicher Medienerziehung und Medienkritikfähigkeit Jugendlicher

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