Leuphana University of Lüneburg: Developing a Comprehensive Approach for Diverse Target Groups

Balancing theory and practice in entrepreneurship education by applying the student-generated case study method

“…Some of them are specific for selected students (Bischoff 2017a), while others cover the whole ed-ucation portfolio of the institution, like at Huddersfield University (Lilischkis 2017). Taking into consideration the needs of diverse target groups is also a key issue at the Leuphana University of Lüneburg (Halbfas 2017) The importance of providing specific offers to different target groups is also emphasized by Ellermann (2017a), stating that "different programmes for different target groups" is a key principle at Dublin City University's Ryan Academy.…”