Let’s get some food! The influence of marital status on the attributes’ perception of food delivery applications
Ana Paula Kieling,
Monique Aparecida Zanquet,
Rafael Tezza
Abstract:Purpose: This research aims to identify the influence of marital status on the attributes’ perception of fooddelivery applications (FDA) by Brazilian consumers, considering convenience, price, usability, various foodchoices, and trustworthiness.Methodology: This quantitative research study is based on a survey with a sample of 348 Brazilian FDA users,applying exploratory factor analysis (EFA).Findings: This article sought to answer the influence of marital status (considering people married or ina common-law m… Show more
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