Let pictures speak: hotel selection-recommendation method with cognitive image attribute-enhanced knowledge graphs
Haoqiang Sun,
Haozhe Xu,
Jing Wu
et al.
Abstract:Purpose
The purpose of this paper is to study the importance of image data in hotel selection-recommendation using different types of cognitive features and to explore whether there are reinforcing effects among these cognitive features.
Design/methodology/approach
This study represents user-generated images “cognitive” in a knowledge graph through multidimensional (shallow, middle and deep) analysis. This approach highlights the clustering of hotel destination imagery.
Findings
This study develops a novel h… Show more
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