2020
DOI: 10.1016/j.worlddev.2019.104816
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Lessons from using cluster-randomized evaluations to build evidence on large-scale nutrition behavior change interventions

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Cited by 15 publications
(7 citation statements)
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“…Personal or group-based BCC interventions have been widely used to improve maternal and child nutrition in LMICs, but the evidence is limited to these groups, and little information is available on their cost-effectiveness, scalability, and ease of adaptation either to other demographic groups or for shaping demand for nutritious foods. One notable initiative, the Alive and Thrive Program led by FHI360, successfully implemented holistic social BCC (SBCC) strategies-combining interpersonal communication, mass-media, and community mobilization approaches-in a range of LMICs (Kim et al, 2018;Kim et al, 2019;Kim et al, 2016;Menon et al, 2020;Nguyen et al, 2017a;Nguyen et al, 2017b;Rawat et al, 2015). The program improved maternal breastfeeding and complementary feeding practices; impacts were greater among mothers who were exposed to all three strategies, although this was also more costly (Menon et al, 2020).…”
Section: Behavior Change Communication (Bcc) Interventionsmentioning
confidence: 99%
See 1 more Smart Citation
“…Personal or group-based BCC interventions have been widely used to improve maternal and child nutrition in LMICs, but the evidence is limited to these groups, and little information is available on their cost-effectiveness, scalability, and ease of adaptation either to other demographic groups or for shaping demand for nutritious foods. One notable initiative, the Alive and Thrive Program led by FHI360, successfully implemented holistic social BCC (SBCC) strategies-combining interpersonal communication, mass-media, and community mobilization approaches-in a range of LMICs (Kim et al, 2018;Kim et al, 2019;Kim et al, 2016;Menon et al, 2020;Nguyen et al, 2017a;Nguyen et al, 2017b;Rawat et al, 2015). The program improved maternal breastfeeding and complementary feeding practices; impacts were greater among mothers who were exposed to all three strategies, although this was also more costly (Menon et al, 2020).…”
Section: Behavior Change Communication (Bcc) Interventionsmentioning
confidence: 99%
“…One notable initiative, the Alive and Thrive Program led by FHI360, successfully implemented holistic social BCC (SBCC) strategies-combining interpersonal communication, mass-media, and community mobilization approaches-in a range of LMICs (Kim et al, 2018;Kim et al, 2019;Kim et al, 2016;Menon et al, 2020;Nguyen et al, 2017a;Nguyen et al, 2017b;Rawat et al, 2015). The program improved maternal breastfeeding and complementary feeding practices; impacts were greater among mothers who were exposed to all three strategies, although this was also more costly (Menon et al, 2020). The SBCC strategies used in Alive and Thrive focused on maternal and child nutrition, but the approach could be expanded to promote healthy diets and lifestyles for other household members, including providing advice on improving dietary quality to reduce risks of overconsumption of harmful foods.…”
Section: Behavior Change Communication (Bcc) Interventionsmentioning
confidence: 99%
“…Promoting a healthy diet and optimal infant and child feeding practices through contextualized SBC interventions is another avenue to improve dietary quality and eventual health outcomes. The influence of targeted SBC approaches on diets and expenditures is mixed [19], however, some programs have shown success [20]. A key component of successful interventions is a deep understanding of the community in which the SBC intervention is taking place, and inclusion of local perspectives and beliefs [21].…”
Section: Background and Rationalementioning
confidence: 99%
“…Promoting a healthy diet and optimal infant and child feeding practices through contextualized social behaviour change (SBC) interventions is another avenue to improve dietary quality and eventual health outcomes. The influence of targeted SBC approaches on diets and expenditures is mixed [17,18], however, some programs have shown success [19]. A key component of successful interventions is a deep understanding of the community in which the SBC intervention is taking place, and inclusion of local perspectives and beliefs [20].…”
Section: Introductionmentioning
confidence: 99%