“…Existing research identifies the limitations and need for empirical studies of the role of strategic communication before, during, and after data breaches (Choi et al, 2016;Rosati, Deeney, Cummins, Van der Werff, & Lynn, 2019;Wang & Park, 2017). Even where crisis research has explored data breaches, it often focuses on the connections between reputation in a social media context, such as how users might tweet about cyber-attacks (Confente, Siciliano, Gaudenzi, & Eickhoff, 2019;Vogler & Meissner, 2020) or with analyses of organizational responses and other indirect measures of stakeholder attitudes instead of direct measures (Bentley, Oostman, & Shah, 2018;Gwebu et al, 2018;Kim et al, 2017;Kim & Lee, 2018;Wang & Park, 2017). Yet findings from the few studies directly connecting data breaches and stakeholder attitudes suggest that investing in stakeholder relationship development holds critical value for organizations who may experience these types of crises (Jahng & Hong, 2017;Janakiraman, Lim, & Rishika, 2018).…”