Less is more: A theoretical interpretation of minimalism in consumption

Abstract

Minimalism refers to a lifestyle that seeks satisfaction in a non-material world by reducing consumption. Given the increasing popularity of minimalistic consumption (e.g., voluntary simplicity), it is necessary to understand minimalism more comprehensively. We provide a categorization scheme related voluntary simplicity, including its conception, dimensions, measurement as well as its underlying mechanisms and boundary conditions. In order to understand voluntary simplicity, four theories (i.e., theory of basic values, self-determination theory; hierarchical theory of needs; self-regulation theory) were introduced. Driven by multiple factors (i.e., demographic variables, personal traits, situational cues and cultural background), voluntary simplicity has potentially important implications for both environmental sustainability and individual well-being. Finally, some directions for future research are discussed.