Abstract:Nasionale Pers established a mail-order book club based on the Bertelsmann model called Leserskring in 1980. The club became incredibly successful -by 1985 it had a membership of 250 000. However, technology and a changing South African landscape brought challenges to the club. In 2016, Naspers announced that the iconic book club's doors would be shut for good. Some believe that the club experienced its success due to the culture of reading and publishing that had developed among mostly white South Africans du… Show more
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