Les règles de la confiance entre particuliers - une ethnographie des échanges sur leboncoin.fr

Stenger, Thomas; Garcia‐Bardidia, Renaud; Bailly, Adrien

doi:10.1177/07673701211058752

Cited by 3 publications

(2 citation statements)

References 64 publications

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“…The user’s name is visible and accessible information on an Internet user’s profile. Furthermore, alleviating uncertainty has been highlighted as an important premise for fostering P2P exchange (Botsman, 2015; Stenger et al, 2022), and name similarity preference could be an antecedent of consumer peer choice. Economically, the global market for the P2P economy (Airbnb, BlaBlaCar, Leboncoin) is flourishing and is expected to reach US$1.5 trillion by 2024, from US$373.7 billion in 2019, with an annual growth rate of 31.9% (BCC Research, 2020).…”

Section: Introductionmentioning

confidence: 99%

How the name-letter effect influences peer choice in the P2P economy

Lacan

2023

Recherche et Applications en Marketing (English Edition)

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This research aims to examine and extend the current understanding of the name-letter effect (NLE) – people’s implicit preference for the letters of their own name – on consumer peer choices in the P2P economy. Drawing on implicit consumer cognition, a new study is conducted to enhance the internal and external validity, which has been identified as weak in the previous literature. The current research successfully shows the NLE in actual consumer choices and reveals that it is an important driver influencing peer choice. Guest consumers on Airbnb disproportionally preferred renting accommodation from a host whose first name resembled their own (based on shared initials or shared unordered letters) rather than from any other host. This NLE increases with an increasing number of letters shared and is more pronounced in the case of first price tier accommodations and when the proximity with the host is high. This finding suggests an implicit name similarity preference that has important practical and ethical implications for the personalization marketing of recommender systems.

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Section: Introductionmentioning

confidence: 99%

How the name-letter effect influences peer choice in the P2P economy

Lacan

2023

Recherche et Applications en Marketing (English Edition)

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“…Le nom de l’utilisateur est une information visible et accessible sur le profil d’un internaute. En outre, réduire l’incertitude est considéré comme une condition importante pour favoriser les échanges P2P (Botsman, 2015 ; Stenger et al, 2022), et la préférence pour la similarité du nom pourrait être un antécédent du choix des consommateurs envers leurs pairs. Sur un plan économique, le marché mondial de l’économie P2P (Airbnb, BlaBlaCar, Leboncoin) est en plein essor et devrait atteindre les 1 500 milliards de dollars en 2024, contre 373,7 milliards de dollars en 2019, avec un taux de croissance annuel de 31,9 % (BCC Research, 2020).…”

Section: Introductionunclassified

Comment la préférence envers les lettres du nom influence le choix d’un pair dans l’économie P2P

Lacan

2023

Recherche et Applications en Marketing (French Edition)

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Cette recherche examine et étend la compréhension du name-letter effect – ou préférence implicite de l’individu envers les lettres de son nom (PLN) – lors du choix d’un pair au sein de l’économie P2P. En s’appuyant sur la cognition implicite du consommateur, une étude est conduite sur un échantillon de grande taille pour améliorer la validité interne et externe, qui ne sont pas clairement établies dans la littérature existante. Cette recherche met en évidence l’influence de la PLN dans les choix réels des consommateurs et révèle qu’il s’agit d’un antécédent important du choix d’un pair. Les consommateurs sur Airbnb préfèrent significativement réserver un logement auprès d’un hôte dont le prénom ressemble au leur (sur la base d’initiales communes ou de lettres non ordonnées communes) plutôt qu’à tout autre hôte. La PLN augmente avec le nombre de lettres partagées, dans le cas d’un logement du premier niveau de prix et lorsque la proximité avec l’hôte est élevée. Ces résultats indiquent le rôle majeur de cette préférence implicite envers la similarité des noms et induisent d’importantes implications pratiques et éthiques pour le marketing de la personnalisation des systèmes de recommandation.

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When the secondhand economy is not as good as it seems: understanding conflicts and their (ir)resolutions between users on secondhand resale platforms

Cerio,

Debenedetti,

Sophie

2024

QMR

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Purpose Peer-to-peer (P2P) secondhand resale platforms (SRP) are competitive places where different value systems beyond market values interact. This study aims to investigate the conflicts that may arise in interactions between users on SRP and the extent to which these conflicts are (ir)resolved, by drawing on economies of worth theory. Design/methodology/approach The study takes a qualitative and interpretative approach to examine 22 active users on P2P resales platforms such as Vinted, including in-depth interviews. Following the Straussian view of grounded theory, the study uses constant comparison (open, axial and selective coding) to analyze data on SRP users’ experiences. Findings Drawing on the economies of worth theory, the study shows that SRP users rely on four different value systems or “worlds” when using the platforms (market, domestic, green and civic worlds) that come into conflict, at either an interactional (three conflicts identified) or an individual (two conflicts identified) level. The findings reveal that these conflicts are temporarily resolved at the interactional level and in a sustainable way at the individual level. Originality/value This study sheds further light on the relationship between consumers on SRP by offering a more nuanced perspective on these exchanges than market-oriented exchanges. It also analyzes the data through the economies of worth theory, which is an appropriate lens to better understand social interactions and conventions. Finally, the study offers recommendations on how managers can improve buyers’ and sellers’ experiences on these platforms and, thus, foster their satisfaction.

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Les règles de la confiance entre particuliers - une ethnographie des échanges sur leboncoin.fr

Cited by 3 publications

References 64 publications

How the name-letter effect influences peer choice in the P2P economy

How the name-letter effect influences peer choice in the P2P economy

Comment la préférence envers les lettres du nom influence le choix d’un pair dans l’économie P2P

When the secondhand economy is not as good as it seems: understanding conflicts and their (ir)resolutions between users on secondhand resale platforms

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