Les NTIC dans les PME : stratégies, capacités organisationnelles et avantages concurrentiels

Amabile, Serge; Gadille, Martine

doi:10.3166/rfg.144.43-63

Cited by 18 publications

(8 citation statements)

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“…On the one hand, ICTs enable to limit travelling, to communicate information faster. On the other hand, it can reduce transaction costs, increase productivity, innovate, and improve product quality and services so as to satisfy and retain customers and increase their revenues (Porter, 2001; Amabile and Gadille, 2003).…”

Section: Enterprises Use Of Ictsmentioning

confidence: 99%

Impact of the use of Information and Communication Technologies on Business Performance: Tunisian Context-Application

Chouchane¹,

Louati

2018

IJMIT

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The focus of the current study is analyze the impact of the use of ICT on the performance of Tunisian companies. These companies must be always fully aware of the importance of a practical valorization of ICTs that bring about socio-economic development. Thus, using ICTs on Tunisian companies’ performance has unquestionably remained a vital need. In fact, this study is carried out on a sample of 150 Tunisian companies operating in different business sectors. We chose the quantitative method. So, to test our conceptual model, we applied the exploratory factor analysis and then the structural equation methods. The empirical testing of hypotheses of this research led to partially confirm the influence of ICTs on the performance of Tunisian companies. In this regard, the companies surveyed are almost aware of the importance of the value of ICT, which implies an insufficient use of ICTs and an incomplete maturity of this field.

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Section: Enterprises Use Of Ictsmentioning

confidence: 99%

Impact of the use of Information and Communication Technologies on Business Performance: Tunisian Context-Application

Chouchane¹,

Louati

2018

IJMIT

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“…It's the holding of the tool and it implies a lower access costs by Hollenstein and Woerter (2008) and Bellon et al (2005).  Thereafter the term use of ICT in a sociological context refers to the evolutions of organizational capabilities required by different authors such as Ben Youssef (2004), Antonelli (2003), Amabile et al (2003) Birkinshaw et al (2008), Hamel (2006, 2007, 2009, Camisón et al (2014).  This incidentally widens the concept to uses not only standardized aimed facilitating internal and external communication between the members and partners of the organization, but also to the creative uses that are intended for the creation of innovative and new value for the organization (Bellon et al, 2007;Sarooghi et al, 2015) .…”

Section: Theory and Hypothesismentioning

confidence: 99%

Impact of Technological Alliances Between Asymmetrical Firms on Icts Appropriation

Tlich¹

2016

RBM

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<p>The study evaluates the contribution of technological cooperation between asymmetrical firms to reduce the digital divide. To do this, we assess the impact of technological alliances between Euro-Mediterranean firms on ICTs appropriation by especially Tunisian firms. But it mustn’t be studied independently of strategic and demographic contexts. The article presents a quantitative study based on a survey which was conducted among a sample of 155 companies. We led logistic multinomial regressions to estimate the model and valid the hypothesis.</p>

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“…Dans les petites structures, la notion d'avantage concurrentiel se résume souvent à une dimension commerciale et une dimension plus centrée sur le client (Amabille et Gadille, 2003 ;, néanmoins, certaines engagent une vraie réflexion stratégique grâce à la mise en place de leur site Internet, notamment lorsqu' elles ont atteint un stade de maîtrise et de maturité en matière de fonctionnalités et de services (la conclusion de la transaction et le paiement en ligne étant une des phases les plus avancées). La petite structure vise, via Internet, à rechercher une différenciation sur le marché.…”

Section: Internet Comme Levier D'action Marketing Et Commercial Des Punclassified

L’apport d’internet aux petites entreprises (PE) touristiques dans la construction de leur positionnement stratégique : le cas des hébergeurs

Favre‐Bonté

Tran

2014

ipme

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Editions EMS -In Quarto SARL ISSN 0776-5436 (imprimé) 1918-9699 (numérique) Découvrir la revue Citer cet article Favre-Bonté, V. & Tran, S. (2013). L'apport d'internet aux petites entreprises (PE) touristiques dans la construction de leur positionnement stratégique : le cas des hébergeurs. Revue internationale P. M.E., 26(1), 45-64. doi:10.7202/1024270ar Résumé de l'article La diffusion des TIC chez les PE demeure faible (Eurostat 2010) et pourtant, parmi les applications IT, Internet est pour les PE une source d'opportunités de développement de leurs affaires (Scaglione, Schegg et Murphy, 2009). L'un des enjeux est donc de savoir si Internet peut être utilisé efficacement par ces petites structures et comment sa mise en oeuvre peut contribuer à améliorer leur positionnement stratégique. Nous avons étudié quatre cas d'entreprises dans l'hébergement touristique qui est un secteur très en avance dans l'utilisation des TIC en général et d'Internet en particulier (Kalika et Rival, 2009 ;Aldebert et Loufrani-Fedida, 2010 (Kalika and Rival, 2009;Aldebert et Loufrani-Fedida, 2010) . Our research shows that small businesses can use the Internet as a tool for differentiation, notably in areas related to customer relations (marketing, distribution). The successful use of a website depends on a very wise choice of technology linked to the marketing position of the company. The implementation of a strategy must be the result of a deep reflection on the activity of the business because it determines the services and features offered by technology. Finally, it is not so much having a technophile profile that is important, but rather the ability of leaders to perceive the usefulness of technology through their innovative and risk-taking profile. Key woRdsInternet, ICT (Information and Communication Technology), SB (Small Business), Tourism. La contribución de internet

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Les NTIC dans les PME : stratégies, capacités organisationnelles et avantages concurrentiels

Cited by 18 publications

References 0 publications

Impact of the use of Information and Communication Technologies on Business Performance: Tunisian Context-Application

Impact of the use of Information and Communication Technologies on Business Performance: Tunisian Context-Application

Impact of Technological Alliances Between Asymmetrical Firms on Icts Appropriation

L’apport d’internet aux petites entreprises (PE) touristiques dans la construction de leur positionnement stratégique : le cas des hébergeurs

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