understand whether and how students are using e-book readers to respond appropriately. As new media formats emerge, libraries must avoid both extremes: uncritical, hype-driven adoption of new formats and irrational attachment to the status quo.
■ ■ Research ContextRecently introduced e-reader brands have attracted so much attention that it is sometimes difficult to remember that those currently on the market are not the first generation of such devices. The first generation was introduced, to little fanfare, in the 1990s. Devices such as the SoftBook and the Rocket E-Book reader are well documented in the literature, but were unsuccessful in the market. 1 The most recent wave of e-readers began with the Sony Reader in 2006 and Amazon's Kindle in 2007, and thus far is enjoying more success. Barnes and Noble and Borders have entered the market with the Nook and the Kobo, respectively, and Apple has introduced the iPad, a multifunction device that works well as an e-reader.Amazon claims that e-book sales for the Kindle have outstripped their hardcover book sales.2 These numbers may reflect price differences, enthusiasm on the part of early adopters, marketing efforts on the parts of these particular companies, or a lack of other options for e-reader users because the devices are designed to be compatible primarily with the offerings of the companies who sell them. Nevertheless, they certainly indicate a rise in the consumption of e-books by the public, as the dramatic increase in wholesale e-book sales bears out. 3 In the meantime, sales of the devices increased nearly 80 percent in 2010.