Legal support of social orientation of e-business

Abstract

law, therefore such enterprises and their participants are enabled to avoid responsibility for ignoring the requirements of the Laws on E-Commerce and Consumer Protection. The similar situation exists in the use of one business site (trading platform, in particular) by several/many participants, including virtual enterprises with an indefinite number of participants, without disclosing the information provided by the aforementioned sellers of the offered goods. The current state is facilitated by the lack of legal concepts and basic principles of the digital rights exercise, as well as information obligations of e-business entities and authorized persons in the DE sphere on promulgation of the digital rights exercise and digital technologies use in certain areas of DE and/or on certain business processes. The absence of clear legal provisions concerning a unified system of bodies authorized in the DE sphere with a clear separation of powers between them and the designation of the central body of the system; as well as the lack of procedure for using consumer-friendly online conflict/ dispute resolution methods in the DE sphere is not conductive to the social orientation of e-business and the digital economy as a whole. The ways to address the issue are suggested in the article.

Development of Marketing at Agricultural and Processing Enterprises

“…Provides for the creation of an abstract-conceptual model of marketing management at the enterprise, which is a certain structural and logical construction, the purpose of which is to serve as a tool for understanding, describing and optimizing the management of marketing activities, connections and correlation of its elements Process It includes marketing management, which focuses on optimizing internal information flows related to the collection, processing, storage and use of marketing information, carried out with the help of information technology Comprehensive It involves studying the needs of consumers in these markets, developing products, setting prices for them, choosing ways to promote and distribute products in order to exchange among interested groups Organizational It involves the formation of a certain management system for marketing activities of the enterprise, which may be able to ensure adaptation to rapid changes in environmental factors Source: based on [58,59,63]. Thus, summarizing the interpretation of the concept of "marketing management", we can offer the following definition of this term -it is an activity that takes place within the enterprise, is directed to the market environment, and is also based on the use of new information technologies, establishes good relations with the consumer, in which it is possible to increase the adaptability of marketing tools in accordance with the needs of certain markets, which will primarily contribute to the achievement of the goals of the enterprise's marketing activities.…”