LED Knowledge Map through Competition Analysis based on Intellectual Property

Koo, Young-Duk; Kwon, Young-Il; Jeong, Dae-Hyun

doi:10.13067/jkiecs.2013.8.1.007

Cited by 2 publications

(1 citation statement)

References 1 publication

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“…It is necessary to avoid a situation in which the costs incurred will never payback, because they will not trigger a sufficiently strong impulse in customers to buy a new product. In practice, the results of market analyses in conjunction with the technological level's analyses are becoming increasingly important because they can be used to shape a product's research and development strategy (Koo et al., 2012).…”

Section: Introductionmentioning

confidence: 99%

Does marketing orientation impact the innovation activity of R&D departments influenced by user-driven innovation? The correspondence analysis

Szopik-Depczyńska,

Dembińska,

Barczak

et al. 2023

EJIM

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PurposeThere are many studies explaining the innovation activity determinants. Nowadays, the digitalization of sales, the influence of social media, user-driven innovation (UDI) activity might be considered as one of the crucial sources for the development of new products within the research and development activity. Undertaken research is therefore aimed at determining whether the marketing orientation, i.e. the purchasing behavior of customers, affects the innovation activity of R&D departments that work under the usage of UDI concept.Design/methodology/approach57 R&D departments operating in Poland participated in the study. Correspondence analysis based on the Burt matrix and Cramer's V correlation coefficients was used for the analysis.FindingsThe analysis shows that R&D departments in Poland using marketing research and examining consumer purchasing behavior, positively assess the effects of using the UDI concept in R&D departments. They implement it to create or improve products or services offered on the market, especially in the field of customization, while using information from national research and development units in Poland. The motivation for these activities is mainly to increase the assortment level.Research limitations/implicationsThe conducted study covers only R&D departments in Poland, thus it is worth extending the generalization of the results. In terms of future research directions, it's worth to analyze the data from R&D departments in other countries. The results of such studies could be used for comparative analyses. The main limitation of the research is that the research sample was 57 R&D departments of enterprises operating in Poland. Therefore, the research results can't be generalized to all the R&D departments in Poland.Practical implicationsThe findings could help researchers and practitioners improve their understanding of the determinants of innovation activity, especially its relationship to marketing orientation and UDI practices.Originality/valueThe research regarding marketing orientation of enterprises and its influence on innovation activity is extremely important due to the general change of the conditions for the functioning of enterprises and building their competitive advantage. Knowledge in this area is still insufficient and research gaps are still being exposed. The article presents the correlation between the marketing orientation and customer behavior within the UDI activity and effects of innovation activity of R&D departments being under investigation.

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Section: Introductionmentioning

confidence: 99%

Does marketing orientation impact the innovation activity of R&D departments influenced by user-driven innovation? The correspondence analysis

Szopik-Depczyńska,

Dembińska,

Barczak

et al. 2023

EJIM

View full text Add to dashboard Cite

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Identifying Emerging Free Technologies by PCT Patent Analysis

Jeong¹,

Kim²,

Lee³

et al. 2014

The Journal of the Korea institute of electronic communication

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This paper proposes a new strategy for assisting SMEs in S. Korea to grow by the use of free technologies, which include expired patents, patents that are effective in other countries but not in S. Korea, and technologies that were published without being patented. A key question answered in this paper is how to find valuable technologies developed by large companies that can be utilized by domestic SMEs. A procedure for identifying emerging free technologies was developed and is explained with an example. A quantitative analysis of technology trend was conducted on PCT's published patents that did not include S. Korea as a designated country, and then emerging IPC subclasses were identified. Among those emerging technology areas, the subclass areas where the number of Korean inventors is small were identified as key emerging free technology areas. Our method for identifying emerging free technologies can assist domestic SMEs to advance in the international market and guide the development of a national industrial strategy.

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LED Knowledge Map through Competition Analysis based on Intellectual Property

Cited by 2 publications

References 1 publication

Does marketing orientation impact the innovation activity of R&D departments influenced by user-driven innovation? The correspondence analysis

Does marketing orientation impact the innovation activity of R&D departments influenced by user-driven innovation? The correspondence analysis

Identifying Emerging Free Technologies by PCT Patent Analysis

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