Lebanese Attitudes toward Using Mobile Applications for Home Delivery Services

Abstract

This primary study aims at showing the importance of using mobile applications and the household’s attitudes toward this usage for home delivery services to fill a gap in literature. This study adopted a survey design method to gather primary data through an online administered questionnaire from Lebanese households in southern suburbs of Beirut. The results of the study have led to draw that delivery service is so important for businesses in the Southern Suburb in Beirut by implementing mobile apps as ways to deliver goods and products for households in this area that is becoming integrated with their lifestyles.