2013
DOI: 10.5465/ambpp.2013.15477abstract
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Learning while (re-)configuring: Business model innovation processes in established firms

Abstract: This study addresses the question of how established organizations develop new business models over time, using a process research approach to trace how four business model innovation trajectories unfold. With organizational learning as analytical lens, we discern two process patterns: "drifting" starts with an emphasis on experiential learning and shifts later to cognitive search; "leaping," in contrast, starts with an emphasis on cognitive search and shifts later to experiential learning. Both drifting and l… Show more

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Cited by 64 publications
(134 citation statements)
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“…The data from Ghezzi et al (2015) further suggest that dynamic capabilities also involves high absorptive capacity that entails learning to identify, assimilate and apply new and valuable information for innovation e.g., new business models, which can be accelerated with high levels of organisational learning (Easterby-Smith et al, 2009). In addition, as suggested by Amit and Zott (2012) and Berends et al (2016), organisational learning is also associated with analogical reasoning. Jones and Casulli (2014) argue that analogical reasoning is deliberate, systematic, and iterative leading to the construction of abstract learning schemas, which involves 'intuiting' at the individual-level of organisational learning.…”
Section: Bmi Capabilitiesmentioning
confidence: 77%
“…The data from Ghezzi et al (2015) further suggest that dynamic capabilities also involves high absorptive capacity that entails learning to identify, assimilate and apply new and valuable information for innovation e.g., new business models, which can be accelerated with high levels of organisational learning (Easterby-Smith et al, 2009). In addition, as suggested by Amit and Zott (2012) and Berends et al (2016), organisational learning is also associated with analogical reasoning. Jones and Casulli (2014) argue that analogical reasoning is deliberate, systematic, and iterative leading to the construction of abstract learning schemas, which involves 'intuiting' at the individual-level of organisational learning.…”
Section: Bmi Capabilitiesmentioning
confidence: 77%
“…While others (e.g., Andries, Debackere, & Van Looy, ; Berends, Smits, Reymen, & Podoynitsyna, ) find that business models benefit from learning and so change, our revenue models are stable. One reason may be that past work focuses on activities.…”
mentioning
confidence: 82%
“…Second, BMI refers to the (re)configuration process of existing business models (Amit and Zott 2012;Berends et al 2016). Throughout this paper, we refer to this second notion of BMI.…”
Section: Business Model Innovationmentioning
confidence: 99%
“…Cognitive search therefore allows to assess multiple configurations 'off-line' but the judgement of attractiveness underlies errors in those representations or processing of their inherent dynamics (Gavetti and Levinthal 2000;Lippman and McCall 1976). Berends and colleagues (Berends et al 2016) find that during BMI firms combine both modes with varying emphasis. For instance, when relying on leaping, firms start with a focus on an cognition-centred mode before shifting to experimental search.…”
Section: Business Model Innovationmentioning
confidence: 99%