Prior research predominantly portrays states of ‘betwixt and between’ in identity construction as unsettling, given the ambiguity and uncertainty they raise. However, our study suggests that in-betweenness can be experienced with comfort. To characterize such process of identity construction, we appeal to Turner’s concept of liminoid, involving optionality, in contrast to the concept of liminal, involving obligation. Using an extensive dataset of interviews and observations on Twitter, we show how journalists comfortably construct online identities ‘betwixt and between’ as they exert autonomy in this process and learn to skilfully balance the freedom they enjoy with the constraints they still face. By reintroducing the underexplored concept of liminoid and extending it through the notion of autonomy, we clarify prior research conflating different identity construction processes with the concept of liminality. Furthermore, we provide a nuanced picture that takes into account structural constraints by showing that to ensure the comfort of their experience individuals must develop a liminoid competence.