2001
DOI: 10.1007/pl00003851
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Learning to consume – A theory of wants and the growth of demand

Abstract: Abstract. The theory of economic growth takes little notice of what is happening on the demand side of the markets so that ever more goods and services can be sold. In order to make progress, this paper revives a classical notion in economics, the concept of wants, and re-casts it in terms of a behavioral theory. Hypotheses are discussed concerning the wants people pursue, the changes in these wants, and the corresponding consumption knowledge. The implications derived focus on why, in spite of the historicall… Show more

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Cited by 248 publications
(114 citation statements)
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References 2 publications
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“…This does not mean, though, that there are no commonly shared motivational forces which exert a systematic influence on the mean behavior in the population. As explained elsewhere (Witt 2001), among others innate needs and drives signify as human universals and provide a basis for a generic analysis of the reasons of choice and, hence, of the individuals’ revealed preferences.…”
Section: Introductionmentioning
confidence: 99%
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“…This does not mean, though, that there are no commonly shared motivational forces which exert a systematic influence on the mean behavior in the population. As explained elsewhere (Witt 2001), among others innate needs and drives signify as human universals and provide a basis for a generic analysis of the reasons of choice and, hence, of the individuals’ revealed preferences.…”
Section: Introductionmentioning
confidence: 99%
“…6See Witt (2001). To give an example, let good j be gyros or any other dishes served in the hotel restaurant while on vacation in Greece.…”
mentioning
confidence: 99%
“…The first is consistent, in an economic context, with the notion of "meansend chains" (Gutman, 1982;Walker and Olson, 1991;Pieters et al, 1995) in both consumer and worker decision making, ratio decidendi, the relation of courses of action directly through thought to the visceral factors Ψ ∈ H i -behavioural drives they satiate and emotions they elicit (Witt, 2001) (see appendix B). The second interpretation is that the implications {g a i } a i ∈2…”
Section: The Goods and Servicessupporting
confidence: 53%
“…This perspective on the evolution of demand vindicates and elaborates on the view of Ulrich Witt (2001). If we want to understand the evolution of demand, how individuals "learn to consume", we must understand how they construe the relation of goods and services to the ends they serve, the visceral factors -behavioural drives and emotions -which they elicit and satiate.…”
Section: New Consumer Theory and Learning To Consumementioning
confidence: 98%
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