For this study, set in the Newfoundland Labrador context, we surveyed 151 undergraduate engineering students on demographic, social, economic, family, schoolbased, and personal influences relating to their decision to pursue an undergraduate engineering degree. Following Bourdieuan theoretical framework, we offer qualitative analysis of quantitative survey data. Findings show that students who pursue engineering as a field of study are primarily males, from high-income, well-educated families, and whose educational expenses are underwritten by parents or other family members. Students from lower-income families and female students were substantially underrepresented in our sample. Respondent decisions were mainly influenced by personal factors (e.g., aptitude, personal desire to work in the field), earnings potential, social value/status of engineering as an occupation, academic focus/success in STEM subjects, parental pressure to be academically competitive, and parental advice/encouragement. We argue that there is a pressing need to increase opportunities to make engineering and applied science degree programs more accessible for underrepresented groups. At the policy level, efforts should be focused on providing targeted financial support (scholarships, awards, living allowances, and other incentives) for students from low-income families and young women, coupled with improving career counseling capacity and authentic STEM experiences in schools. We also identify several areas for further research.