Learning strategic orientation and sustained competitive advantage in four- and five-star hotels in Kenya
Zoni M Mwangi,
Veronicah K Kaluyu
Abstract:Four- and five-star hotels face intense competition from lower-rated hotels, international chains and the more recent vacation home rentals, often threatening their competitive advantage. This study explored the influence of learning strategic orientation on sustained competitive advantage in four- and five-starhotels in Kenya.The target population was 640 senior hotel managers from 80 four-and five-star hotels and a five-point Likert scale survey instrument which was completed by 247 respondents.Data was anal… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.