“…The born-digital firms are those founded in the internet era with a global value chain and proposition while going-digital firms are traditional firms transitioned to digital by a new value proposition through innovation in product, services, business model, and improved internal business processes. There are several concepts introduced using various methodologies for borndigital or going digital firms: liability of ecosystem integration (Rong, Kang, & Williamson, 2022), cross-side network interaction (Liu, Wu, & Song, 2022), strategic vs operational digital transformation (Yu, Fletcher, & Buck, 2022), and recombinant firm-specific advantages (Gooderham et al, 2022), and various SME internationalization capabilities through digital platforms, the internet and social media (Brieger et al, 2022;Ipsmiller et al, 2021;Lee et al, 2022). The impact and implication of digital technology in international strategy has widened as there are still unknown opportunities for research on the competition and interaction between firms in the blurring boundaries, demand side innovation and firm capabilities to develop and maintain a global value chain, digital platform technology variation, context (small and large firms), measurement (single item vs multiple items), time (cross-sectional and longitudinal), alternatives of moderating effects, and interaction between various stakeholders, and also the role of digital ecosystems in firm internationalization.…”