2012
DOI: 10.1177/0899764012465491
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Learning Orientation and Market Orientation as Catalysts for Innovation in Nonprofit Organizations

Abstract: The purpose of the study is to review the adoptability of learning orientation (LO), market orientation (MO), and innovation to human service nonprofits by investigating the relationships among these. The study hypothesizes and analyzes the mediating effect of MO in the movement from learning orientation to innovation. The findings based on nonprofit community centers in South Korea partially support the positive influence of LO and MO on innovation, proposing the importance of establishing both LO and MO to f… Show more

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Cited by 56 publications
(70 citation statements)
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References 91 publications
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“…Several studies identify intra-organizational factors that correlate with business-like approaches: board characteristics (Stone, 1989), organizational culture (e.g., Choi, 2012), ideologies (e.g., Meinhard & Foster, 2003), field of activity (e.g., Enjolras, 2002), and member-or public orientation (Quarter, Sousa, Richmond, & Carmichael, 2001). Several studies identify intra-organizational factors that correlate with business-like approaches: board characteristics (Stone, 1989), organizational culture (e.g., Choi, 2012), ideologies (e.g., Meinhard & Foster, 2003), field of activity (e.g., Enjolras, 2002), and member-or public orientation (Quarter, Sousa, Richmond, & Carmichael, 2001).…”
Section: Exogenous Causesmentioning
confidence: 99%
See 1 more Smart Citation
“…Several studies identify intra-organizational factors that correlate with business-like approaches: board characteristics (Stone, 1989), organizational culture (e.g., Choi, 2012), ideologies (e.g., Meinhard & Foster, 2003), field of activity (e.g., Enjolras, 2002), and member-or public orientation (Quarter, Sousa, Richmond, & Carmichael, 2001). Several studies identify intra-organizational factors that correlate with business-like approaches: board characteristics (Stone, 1989), organizational culture (e.g., Choi, 2012), ideologies (e.g., Meinhard & Foster, 2003), field of activity (e.g., Enjolras, 2002), and member-or public orientation (Quarter, Sousa, Richmond, & Carmichael, 2001).…”
Section: Exogenous Causesmentioning
confidence: 99%
“…On the organizational level, managerialist NPOs offer more new services (e.g., Choi, 2012). On the organizational level, managerialist NPOs offer more new services (e.g., Choi, 2012).…”
Section: Effects Of Becoming Business-likementioning
confidence: 99%
“…For example, Baker and Sinkula (2002) and Choi (2014) have argued the link between learning and MOs. In our research, this relationship is very significant (β = 0.670, p-value = 0.000); Danese and Romano (2011) have studied the moderating role of SI between CI and performance; Koufteros et al (2005) have considered these two integrations as two independent constructs without any link; Braunscheidel and Suresh (2009) have considered these two integrations as two independent dimensions of external integration; Flynn et al (2010) have studied the role of customer and SIs as moderators between II and performance; Wong et al (2011) have studied the effects of:…”
Section: Hypotheses Testingmentioning
confidence: 99%
“…Surprisingly, however, there is little research on the organizational prerequisites for nonprofits' innovativeness (Choi, ; Dover & Lawrence, ; McDonald, ). Although innovativeness is a desideratum for NPOs, we know little about the relationship between various kinds of resources and innovation.…”
Section: Introductionmentioning
confidence: 99%