“…This approach highlights changes in individual cognition, including perceptions, attitudes and behaviour, as the characteristic form of learning within organizations . In this approach, project-based learning occurs through a range of cognitively-oriented processes which include; the eliciting of existing knowledge though team member expertise and their social networks (Ancona and Caldwell 1992), transforming such knowledge through a range of activities including the integration of disparate forms of expertise (Okhuysen and Eisenhardt 2002), reflection on and articulation of experience (Ayas and Zeniuk 2001), and, finally, the diffusion of the knowledge created, 'embrained' in the heads of project team members (Huber 1999) as they move on to new roles or projects within the organization, or to be made available as 'lessons learned' or 'after-project reviews' stored on company intranets or databases (Kotnour and Vergopia 2005).…”