Learning and generalizing associations between social cues and outcomes

Abstract

To succeed in social situations, we must learn how social cues predict subsequent events. How do we quickly form associations between a variety of social cues, such as individuals signaling their current emotion state, and social outcomes? To address this question, we developed a task in which participants viewed images of individuals conveying different emotions and searched among these images to gain rewards. Rewards were associated with either individuals’ identities or emotion cues. Across four experiments (N=720), individuals learned about rewards more efficiently from individual identity cues versus a wide variety of emotion cues. Participants also generalized cue-outcome associations more easily for individuals versus emotions. Learning was worse if participants experienced a change in the association rule, especially when switching from learning individual-based associations to emotion-based associations. Overall, we show that social cue type influences how associations between cues and rewards are learned, with implications for understanding learning in social contexts.