“…There seems to be an impression that variables such as quality, cost, speed, flexibility and dependability are popular measures of operational performance (Knudtzon, 2018; Pozo et al , 2018; Khanchanapong et al , 2014; Belekoukias et al , 2014; Birkie and Trucco, 2016; Dal Pont et al , 2008; Furlan et al , 2011; Taj and Morosan, 2011; Hallgren and Olhager, 2009; Shah et al , 2017; Chavez et al , 2013).…”