“…Conflicts over these guiding ideas are relatively common, but are not necessarily problematic (Chen, Lune, & Queen, ; Chenhall et al, ; Padaki, ; Stride & Higgs, ). Deliberate efforts to build consensus around these ideas have been observed during leadership transition (Balser & Carman, ), strategy planning (Black, Hinrichs, & Fabian, ), and shared organizational identity crafting (Chenhall et al, ; Scherer, ; Young, ).…”