2011
DOI: 10.1108/17542731111139473
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Leadership, empowerment and customer satisfaction in teaching institutions

Abstract: Purpose -By studying the leadership role of management and faculty in a Pakistani University to find out gaps in the delivery of technology integrated services in enrolment and advisory capacity offered at the beginning of every new term at the University of Central Punjab in Lahore, Pakistan, this paper seeks to find the impact of the process of service delivery on customer loyalty and positive word of mouth, the key objectives for attaining quality. Design/methodology/approach -A mixed methods approach, comp… Show more

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Cited by 20 publications
(13 citation statements)
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References 42 publications
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“…A total of four items were adapted from Lee et al () and Wan et al () to evaluate perceived learning effectiveness. Students' loyalty was measured by their participation in eLearning activities and word of mouth using three items adapted from Arif and Ilyas () and Hassanzadeh et al ().…”
Section: Methodsmentioning
confidence: 99%
“…A total of four items were adapted from Lee et al () and Wan et al () to evaluate perceived learning effectiveness. Students' loyalty was measured by their participation in eLearning activities and word of mouth using three items adapted from Arif and Ilyas () and Hassanzadeh et al ().…”
Section: Methodsmentioning
confidence: 99%
“…De hecho, este factor es percibido por los estudiantes como una de las herramientas de más vanguardia que dispone una universidad (Arif & Ilyas, 2011).…”
Section: Tecnologíaunclassified
“…The study relates customer satisfaction to leaders' use of their cognitive resources, leadership styles and their relationship. Research findings suggest that dissatisfaction with technology integrated services is more frustrating than unavailability of the technology (Arif, 2011).…”
Section: Introduction Background/ Objectives and Goalsmentioning
confidence: 96%