Leadership and Gender in Public Relations: Perceived Effectiveness of Transformational and Transactional Leadership Styles

Aldoory, Linda; Toth, Elizabeth L.

doi:10.1207/s1532754xjprr1602_2

Cited by 155 publications

(111 citation statements)

References 63 publications

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“…While they note that the data generated is drawn largely from the US, they don't note that the other research covered in their overview is also focused mainly on the activities of US academics and practitioners. This is as true in their general leadership authors (Bass, 1997;Northouse, 2007;Yukl, 1989) as their PR leadership authors (Aldoory & Toth, 2004;Berger & Reber, 2006;Lamb & McKee, 2004). This North American bias spills over into a rather separatist call to arms to other scholars in the field as they conclude that few studies in PR have explored the leadership field directly and suggest a "national dialogue" (Berger & Meng, 2010, p. 421) Unfortunately, for PR's public image, we tend to be legends in our field rather than in society.…”

Section: Advancing Pr Leadership (3): Looking Outwards and Not-so-splmentioning

confidence: 90%

“…Their attempt to construct a PR leadership model is further restricted by its conceptualisation of leadership as individualized, a trait that is prevalent across the field. For example, their call for PR leaders to employ a transformational style of leadership is informed by the work of other PR scholars who have favoured such an approach (Aldorry, 1998; Aldoory & Toth, 2004;Choi & Choi, 2008;Jin, 2009;Werder & Holtzhausen, 2009). Yet Berger and Meng's own sources point to flaws in this.…”

Section: External Benchmarking (1): Back To Interdisciplinaritymentioning

confidence: 99%

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Advancing tendencies? PR leadership, general leadership, and leadership pedagogy

Mckie

Willis

2015

Public Relations Review

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What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without selfreflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and "leaderful," PR workplaces. Advancing tendencies? PR leadership, general leadership, and leadership pedagogyAbstract What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without selfreflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and "leaderful," PR workplaces.

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Section: Advancing Pr Leadership (3): Looking Outwards and Not-so-splmentioning

confidence: 90%

Section: External Benchmarking (1): Back To Interdisciplinaritymentioning

confidence: 99%

Advancing tendencies? PR leadership, general leadership, and leadership pedagogy

Mckie

Willis

2015

Public Relations Review

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“…Leaders who manage vital spiritual organizationsare the focus of this study as the goals that the organizations pursue are imperative to humanity as a whole. Aldoory and Toth (2004) report that as the body of knowledge on leadership grows in management, business and marketing research, debate about leadership styles, skills and effectiveness also grows. Much of this debate centers on gender and other demographic differences in leadership styles.…”

Section: Introductionmentioning

confidence: 99%

Gender, Education and Marital Status as Determinants of Leadership Styles among Pastoral Leaders

Francis¹,

Chiyem²

2017

IJELS

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“…Effective leadership acts by empowering employees to engage them and improve work outcomes (Aldoory and Toth, 2004).…”

Section: Effects Of Leadershipmentioning

confidence: 99%

Untitled

2017

IJEPRR

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The focus of this study was to investigate the effect of leadership styles on teachers' performance in primary schools in Arusha District. This research was quantitative in nature and the descriptive survey design was employed. The questionnaire was used to collect data. A sample size of 140 respondents was used. Data analysis was done using Statistical Package for Social Sciences (SPSS) and presented using frequency distribution tables and Pearson's product moment correlation was used to determine the existing relationship among the two variables. The study concluded that teachers' performance is good in the primary schools in Arusha district. There is a significant relationship between Transformational Leadership Style and Teachers' Performance. The researcher recommended that head teachers should use democratic and transformational leadership styles due to the fact that democratic and transformational leadership styles increases teachers' performance.

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Leadership and Gender in Public Relations: Perceived Effectiveness of Transformational and Transactional Leadership Styles

Cited by 155 publications

References 63 publications

Advancing tendencies? PR leadership, general leadership, and leadership pedagogy

Advancing tendencies? PR leadership, general leadership, and leadership pedagogy

Gender, Education and Marital Status as Determinants of Leadership Styles among Pastoral Leaders

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