“…change is a crucial component of success If it is purposefully established, properly implemented, and adapted, A change in an organization's strategy can affect how it functions, affecting everything from the organizational structure to employees' everyday activities (Bubenik et al, 2022). Yet, when badly managed and implemented, change becomes di cult to adopt and increases employee resistance, incurring large costs and risks for potential pro ts and goal accomplishments (Tang, 2019). As several authors demonstrates that strategic change signi cantly affecting organizational performance (Makina & Kengara, 2018 , Kim & Choi, 2022, Le & Kroll, 2017, Machimbi1 & Kilika, 2022.…”