“…Topics with greater popular visibility, public interest or increased "social demand" such as medicine and health or climate bring more attention to some areas than to others and give scientists different opportunities to engage with the public (Dunwoody et al, 2009;Jensen, 2011;Ivanova et al, 2013). For example, scientists who acknowledge the impact of their work tend to communicate more, such as nanoscientists, demonstrating a greater sense of social responsibility (Dudo et al, 2014). Also, scientists who perceive the controversy of their research, as climate scientists , or who understand the importance of communication for the wellbeing of society (Besley et al, 2013), feel a bigger responsibility to communicate.…”