Le rôle des facteurs d’atmosphère dans la relation du consommateur avec l’enseigne de distribution : influence du design favorisant le référencement du produit régional

Messaoud, Amira Ben; Debabi, Mohsen

doi:10.48376/imist.prsm/remarem-v3i15.7228

Revue Marocaine De Recherche en Management Et Marketing 2016

DOI: 10.48376/imist.prsm/remarem-v3i15.7228

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Le rôle des facteurs d’atmosphère dans la relation du consommateur avec l’enseigne de distribution : influence du design favorisant le référencement du produit régional

Amira Ben Messaoud¹,

Mohsen Debabi²

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Le rôle des facteurs d’atmosphère dans la relation du consommateur avec l’enseigne de distribution : influence du design favorisant le référencement du produit régional

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