In the Hellenistic age, contact with the Ionic alphabet used to write koine Greek rapidly changed the Pamphylian
alphabet, initiating the processes of koineization and standardization. The analysis of three case studies (personal names with
-muu̯a; personal names built from the root ϝαναξ-; -αυ and -ευ diphthongs) shows how the need to write
dialectal personal names led to the creation of a ‘local standard’ of spellings suited to the koine alphabetic set. However, some
features of the epichoric alphabet survived in competition with this local standard. It is therefore argued that the process of
standardization of the Pamphylian alphabet in contact with the koine alphabet affected different alphabetic features according to
the social and identity values given to them by the community.