Le determinanti socio-economiche del franchising in Europa nel 2007-2016

Abstract

Il paper analizza il ruolo delle determinanti socio-economiche del franchising in Europa nel periodo 2007Europa nel periodo -2016. L Copyright © FrancoAngeli Opera pubblicata con Licenza Creative Commons Attribuzione -Non commerciale -Non opere derivate.Per i termini e le condizioni di utilizzo di questa opera consultare il sito: http://creativecommons.org/.

The Location of Superstores in Italy: A Metric Approach

“…The challenge is complicated by the necessity to optimize the localization choice. In fact, and this is true especially for franchising (Galiano, et al, 2018), there exist the possibility for firm to standardize some services especially for example for products and brand, but at the same time, firms should realize some kind of customization in the localization process, trying to respect either implicit and explicit norms that regulate the process of urbanization of retailers. This create a twofold tension between the process of standardization and the process of customization of retail services, and effectively reduce the level of standardization creating more diversified local retails that are able to better interpret the necessity of the local community.…”