Le curseur nutritionnel: un nouvel outil visuel d’information nutritionnelle

Understanding how consumers categorise nutritional labels: A consumer derived typology for front-of-pack nutrition labelling

“…Whilst the French market has a reasonably high penetration and diversity of nutritional labelling using most of the elements existing in other European countries, it also has a number of unique systems. These include the Intermarché supermarket's 'Nutri-Pass' system which utilises an alternative traffic light colour system (amber, yellow and green) to the typical UK system (red, amber and green) and the 'Curseur Nutritionnel', an example of a nutrient profiling system that appears on pack as a graduated logo (Serog et al, 2006). Two major brands, McDonalds and Kelloggs had also recently introduced graphical representations for energy, and the other nutrients included on their nutritional signposts in an attempt to overcome the need for translation of the nutrient names into local languages thus minimising the number of packaging variants required for their pan-European or global brands.…”