A novel p-conjugated poly[di(p-phenyleneethynylene)-alt-(p-phenylenecyanovinylene)] having n-octyloxy side chains (PPE-C 8 PPE-PPV) was prepared by polymerization of the monomer DEDB with BCN. Chemical structure of the polymer obtained was confirmed by 1 H NMR, FTIR, and EA. PPE-C 8 PPE-PPV had a molecular weight enough to fabricate the electroluminescent (EL) device, and showed a good organosolubility, excellent thermal stability, and film-forming property. In UV absorption and PL spectra in film it showed a maximum at 430 and 543 nm, respectively, which appeared 5 and 41 nm longer wavelengths than that of the solution, respectively. HOMO, LUMO energy levels and band gap were determined to be 25.70, 23.29, and 2.41 eV, respectively. Two EL devices with low-work function cathodes were fabricated with the structures of ITO/PEDOT/PPE-C 8 PPE-PPV/cathodes (LiF/Al and Mg:Ag/Ag). The both devices exhibited a bright green light emission at 545 nm and the maximum luminescence of 197 cd/cm 2 (LiF/Al) and 158 cd/cm 2 (Mg:Ag/Ag).