Cultural frame switching refers to the phenomenon of shifting from one cultural mindset to another as a result of recent exposure to a cultural prime. Biculturals shift their interpretive frames based on which of their cultures was most recently activated, whether they are primed with iconic images of a culture, symbols such as language, or group‐based stereotypes. Primed biculturals exhibit responses to subsequent measures (e.g., causal attribution, values, group identification, personality traits) that match those of typical monocultural individuals in prior cross‐cultural research. For example, used cross‐cultural finding that European North Americans project emotions egocentrically (e.g., perceive one's own emotional state as being experienced by others) and Asian North Americans project emotions relationally (e.g., perceive emotions in others that are relationally linked to one's own emotional state, for instance perceiving fear in others when one experiences anger) to show that Korean Americans primed with American cultural icons responded as typical White Americans would on a measure of emotion projection (e.g., more egocentrically), yet responded as typical Koreans in Korea would when primed with Korean cultural icons (e.g., more relationally).