“…Theoretically, it would not be surprising to find that at least some women consider the symptoms of AN to be acceptable, or even desirable, given the extent to which thinness is idealised in contemporary Western societies and given that the low body weight and steadfast control over dietary intake that characterise AN are often linked to fame and wealth in the popular media (Gustafsson, Edlund, Kjellin, & Norring, 2008; Striegel‐Moore & Franko, 2003). It would be more surprising to find that the symptoms of BN are viewed as acceptable, given that BN is characterised by uncontrolled episodes of binge eating, purging behaviours, such as self‐induced vomiting and laxative misuse, and weight cycling (Hay, 2003; Huon, Brown, & Morris, 1998). Nevertheless, certain aspects of BN, such as the regular use of extreme weight‐control behaviours, might be viewed as acceptable or desirable in some sections of the community, particularly given the current concern surrounding the obesity ‘epidemic’ (Austin, 1999; Burns & Gavey, 2004).…”