Latino Representation on Primetime Television

Mastro, Dana; Behm-Morawitz, Elizabeth

doi:10.1177/107769900508200108

Cited by 167 publications

(134 citation statements)

References 16 publications

(2 reference statements)

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“…Content analytic research has consistently demonstrated that the media often adhere to traditional gender stereotypes in the presentation of men and women (Dietz 1998;Glaubke et al 2001;Mastro andBehm-Morawitz 2005: Signorielli 1989;Signorielli and Bacue 1999;Signorielli and Kahlenberg 2001). Eagly (1987) argues that such culturally transmitted gender stereotypes influence individuals' gender role beliefs and behaviors.…”

Section: Theoretical Frameworkmentioning

confidence: 97%

The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept

2009

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The present study utilized an experimental design to investigate the short term effects of exposure to sexualized female video game characters on gender stereotyping and female self-concept in emerging adults. Bussey and Bandura's (1999) social cognitive theory of gender development and differentiation was used to explicate this relationship. Undergraduate students (N=328) at a large U.S. Southwestern university participated in the study. Students were randomly assigned to play a "sexualized" heroine, a "non-sexualized" heroine, or no video game; then completed an online questionnaire. Female self-efficacy was negatively affected by game play with the sexualized female character. Results cautiously suggest that playing a sexualized video game heroine unfavorably influenced people's beliefs about women in the real world.

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Section: Theoretical Frameworkmentioning

confidence: 97%

The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept

2009

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“…Los resultados de este estudio son convergentes con los realizados en estas áreas y con estudios previos desarrollados en Estados Unidos en relación con la representación de las minorías étnicas en la ficción televisiva (Mastro y Greenberg, 2000;Mastro y Behm-Morawitz, 2005) y con un estudio 17 realizado por Igartua, Barrios y Ortega (2012).…”

Section: Conclusionesunclassified

La representación de los personajes inmigrantes en los programas de ficción

Ramos

Perosanz

Esteban

et al. 2014

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RESUMENEn la presente investigación se ha analizado la imagen de la inmigración en la ficción televisiva, tomando como referencia la Teoría del Cultivo y la investigación previa sobre el análisis de la representación de las minorías étnicas e inmigrantes en la ficción televisiva (Greenberg, Mastro y Brand, 2002). El presente artículo presenta los resultados a los que se ha llegado tras realizar un análisis de contenido a más de 2.000 personajes y más de 100 programas emitidos en horario de prime time en seis 1 María Marcos Ramos: es licenciada en Comunicación Audiovisual por la Universidad del País Vasco y doctora en Comunicación Audiovisual en la Universidad de Salamanca. Sus líneas de investigación actuales son la alfabetización mediática, la ficción cinematográfica y la imagen de los inmigrantes en la ficción nacional, tema sobre el que ha realizado su tesis doctoral

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“…On English-language prime-time television programs, Latino characters are more likely than characters of other ethnic groups to be cast as having low-status occupations, including being four times as likely to portray domestic workers than any other ethnic group and having lower job authority than European-American characters (Children Now 2004;Mastro and Behm-Morawitz 2005). In addition, African-Americans and Latinos are more often represented in stories related to crime and more likely to be portrayed as lawbreakers than victims in news stories (Children Now 2004;Dixon and Linz 2000;Mastro and Behm-Morawitz 2005;Mastro and Greenberg 2000). African Americans were found to be more likely to be provocatively dressed, were less professional, and were more likely to be lazy and ridiculed on prime-time TV (Mastro and Greenberg 2000).…”

Section: Gender and Race Portrayals On English-language Televisionmentioning

confidence: 99%

Gender and Race Portrayals on Spanish-Language Television

Rivadeneyra

2011

Sex Roles

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Gender and racial stereotypes continue to permeate our society and one context in which these stereotypes are perpetuated are the media. Although we have a history of content analysis of gender and racial portrayals on English-language television aired in the U.S., few systematic analyses have been conducted on Spanish-language television that airs in the same country. Our team of coders analyzed 466 characters and 481 2-minute intervals on 19 episodes of Spanish-language soap operas or telenovelas that aired in the Los Angeles broadcast area of the U.S. in the summer of 2002. Telenovelas were the programming type selected as they make up the bulk of Spanish-language network television in the U.S. The programs were coded in terms of how gender and race are presented on these programs by first coding the characteristics of speaking characters (including their race and gender) and then coding what actions these characters displayed in 2-minute intervals. Although females and males were represented in equal numbers, gender stereotypes abound. Physical appearance and nurturing roles were more likely to be the focus for female characters while occupational roles were more likely to be the focus for male characters. In terms of race, the overwhelming majority of characters were light-skinned and characters with darker skin were portrayed in extremes and more sexualized. These representations replicate some of the same stereotypes found on English-language television with some notable differences in terms of number of women represented.

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Latino Representation on Primetime Television

Cited by 167 publications

References 16 publications

The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept

The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept

La representación de los personajes inmigrantes en los programas de ficción

Gender and Race Portrayals on Spanish-Language Television

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