“…Several studies have reported significant levels of interference where reactions have increased due to the target being an emotion word. When considering the reading and processing of isolated word stimuli, the findings from several paradigms suggest a processing advantage for positive words (i.e., those with high arousal and high valence) over neutral words (Kakolewski, Crowson Jr., Sewell, & Cromwell, 1999;Kanske & Kotz, 2007;Kuchinke, Võ, Hofmann, & Jacobs, 2007;Schacht & Sommer, 2009;Scott, O'Donnell, Leuthold, & Sereno, 2009), as well as for negative words (i.e., those with high arousal and low valence) over neutral words (Kanske & Kotz, 2007;Kousta, Vinson, & Vigliocco, 2009;Nakic, Smith, Busis, Vythilingam, & Blair, 2006;Schacht & Sommer, 2009;Tabert et al, 2001;Windmann, Daum, & Güntürkün, 2002).…”