“…Such theories generally attribute latent inhibition to "attentional deficits" resulting from preexposure to the CS, that is, to the CS losing either "salience" or "associability" through a process resembling habituation (Lubow, Schnur, & Rifkin, 1976;Mackintosh, 1975;Maltzman, Raskin, & Wolff, 1979;Rescorla & Wagner, 1972). The conditioned attention theory of Lubow et al, which basically states that the "attentional response" elicited by the first CS presentation is maintained by the US and, conversely, is lost by nonreinforced CS preexposure, is not inconsistent with the present HR results if it is assumed, as suggested by others (e.g., Maltzman et aI., 1979), that this response is in fact an OR that eventually displays characteristic habituation.…”