The late promoter of simian virus 40 (SV40) is activated in trans by the viral early gene product, T antigen. We inserted the wild-type late-promoter region, and deletion mutants of it, into chloramphenicol acetyltransferase transient expression vectors to identify promoter sequences which are active in the presence of T antigen. We defined two promoter activities. One activity was mediated by a promoter element within simian virus 40 nucleotides 200 to 270. The activity of this element was detectable only in the presence of an intact, functioning origin of replication and accounted for 25 to 35% of the wild-type late-promoter activity in the presence of T antigen. The other activity was mediated by an element located within a 33-base-pair sequence (simian virus nucleotides 168 to 200) which spans the junction of the 72-base-pair repeats. This element functioned in the absence of both the origin of replication and the T-antigen-binding sites and appeared to be responsible for trans-activated gene expression. When inserted into an essentially promoterless plasmid, the 33-base-pair element functioned in an orientation-dependent manner. Under wild-type conditions in the presence of T antigen, the activity of this element accounted for 65 to 75% of the late-promoter activity. The roles of the 33-base-pair element and T antigen in trans-activation are discussed.Transcription appears to be a key point for control of eucaryotic gene expression. Both the utilization of a transcriptional unit and the rate of its transcription can be controlled in response to environmental, metabolic, or developmental signals. Our present understanding of eucaryotic transcriptional control stems, in large part, from studies of the DNA viruses. One specific system, simian virus 40 (SV40), has repeatedly proven to be a useful model of both viral and cellular gene expression mechanisms. The circular, 5,243-base-pair (bp) SV40 genome is relatively simple, containing only two transcription units which are temporally expressed, early and late, during the lytic cycle (66). The early region is transcribed soon after final uncoating in the cell nucleus. The level of transcription from the early promoter is negatively autoregulated by the early gene product, T antigen (4, 34, 41, 51, 53, 61-63, 65). Conversely, late-region transcription is activated by T antigen (11,36,40), and late mRNA accumulates in large quantities in the later phases of the infection, after viral DNA replication (also activated by T antigen) has been initiated.The promoter for early transcription has been studied in detail. In common with many other RNA polymerase II promoters, it contains a Goldberg-Hogness TATA sequence which directs the site of transcription initiation (5,6,24,57). In addition, efficient transcription from the early promoter requires (i) specific binding of cellular factor(s) to guanine * cytosine-rich sequences within the 21-bp repeated region (see Fig. 1 ; 19, 20) and (ii) cis-activation by the 72-bp enhancer elements (22,23,31,43, 71). Any cellular fact...