We explore, theoretically and experimentally, a method for cooling a
broadband heat reservoir, via its laser-assisted collisions with two-level
atoms followed by their fluorescence. This method is shown to be advantageous
compared to existing laser-cooling methods in terms of its cooling efficiency,
the lowest attainable temperature for broadband baths and its versatility: it
can cool down any heat reservoir, provided the laser is red-detuned from the
atomic resonance. It is applicable to cooling down both dense gaseous and
condensed media