Language Styles of Advertisement in Fast Food Company Slogans: Sociolinguistic Study

Herdian, Purandika Anugrah; Supri, Ida Zuraida

doi:10.33197/ejlutama.vol5.iss1.2020.480

Cited by 1 publication

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“…Ang mga kahulugan ng balbal ay karaniwang kinabibilangan din ng mga panlipunang layunin ng pagmamarka ng impormal, paghahatid ng pagkamalikhain o pagiging mapaglaro nito sa mga salita. Ang pagkamalikhain na nabuo ay may iba't ibang anyo na inilalahad sa paraang makaakit ng interes ng tagapakinig (Herdian at Supri, 2020).…”

Section: Magandang Pakinggan Ng Mga Usapan Ng Mga Mag-aaral Gamit Ang...unclassified

Bokabularyong Generation Alpha sa pakikipagtalastasang Filipino

Vargas,

Marbella

2023

IJRSE

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This study aimed to assess the vocabulary of Generation Alpha in their communication skills in the Filipino language among Grade 5 and Grade 6 students in all public and private schools in the town of Bulan, Sorsogon. The research utilized a descriptive-analytical design. The total participants were 1,340 students from Grade 5 and Grade 6, along with 100 teachers from public and private schools. Data were collected through Focus Group Discussions (FGD) and interviews to gather information on Generation Alpha vocabulary in both spoken and written Filipino communication. Thematic analysis was employed to determine the impact of using Generation Alpha vocabulary in Filipino communication. It was discovered that Generation Alpha has coined new words. The formation of Generation Alpha vocabulary was categorized into four types: reversal, abbreviation, spelling changes, and borrowing. Positive effects of using Generation Alpha vocabulary in Filipino communication emerged, including improved conversation fluency and enhanced listening experience for students. Ideas and information were conveyed clearly and comprehensively during discussions. However, negative effects were also identified, such as word confusion during conversations, decreased ability to create compositions like stories and essays, and challenges in using grammatical structures according to participants.

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Section: Magandang Pakinggan Ng Mga Usapan Ng Mga Mag-aaral Gamit Ang...unclassified