Language Learner Behaviour in a Virtual Environment

Roed, Jannie

doi:10.1076/call.16.2.155.15880

Cited by 124 publications

(79 citation statements)

References 4 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Often times, E-WOM information is more candid because people are more willing to be honest and forthcoming online (Roed 2003), which in turn makes it more influential than traditional WOM in the absence of face-to-face human pressure (Huang, Hsiao and Chen 2012;Phelps et al 2004). Trust is positively related to intention to exchange EWOM communications in online communities (Chu and Kim 2011;Jarvenpaa, Knoll, and Leidner 1998;Ridings, Gefen, Arinze, and 2002).…”

Section: Electronic Word Of Mouthmentioning

confidence: 95%

Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty

Tran

Strutton

2016

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

View full text Add to dashboard Cite

titles.Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl commercial in 2010. After the game, this Old Spice commercial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers' minds, increased brand awareness, and inspired people to share the video links with their family, friends, and co-workers.The rapid growth of E-WOM is an indication of consumers' increased willingness to convey marketing messages to others. However, despite this development, marketing academics and practitioners do not fully understand this powerful form of marketing. This dissertation enriches our understanding of E-WOM and how e-servicescape may lead to E-WOM. To that end, stimulus-organism-response theory and the network co-production model of E-WOM are applied to investigate the relationships between e-servicescape, trust, E-WOM intentions, customer loyalty, and purchase intentions. Two forms of E-WOM were examined, namely emails and social network postings. E-servicescape is defined as the online environmental factors of a marketer's website. E-servicescape is composed of three main dimensions, including aesthetic appeal, financial security, and layout and functionality. This study used cross-sectional customer data from a single e-tailer. Structural equation modeling was used to analyze the responses. Customer reviews was added as an additional subdimension of e-servicescape. The findings suggest e-servicescape positively impacts trust, which in turn positively influences E-WOM and customer loyalty. Moreover, two groups of customers were compared using multi-group analysis, where one group of users received emails and the other group received social network postings from the same e-tailer. Overall, the results indicated emails had a stronger impact on e-servicescape, E-WOM, and customer loyalty. Social networking site postings had slightly greater influence on trust, and two sub-dimensions of eservicescape, i.e., interactivity and ease of payment.These findings contribute to the marketing research on E-WOM theory and electronic commerce shopping behavior. In particular, the sub-dimension of customer reviews is added to e-servicescape. This study yields practical implications for marketers in understanding consumers' perceptions of websites and how to better design sites. In addition, these findings add to knowledge on how to engender consumers' trust and customer loyalty online. Finally, this research provides suggestions for firms wanting to create marketing campaigns that will lead to E-WOM. Overview of E-WOM E-WOM is defined as "forwarding actions through email, instant messaging or other communication media that are of high 'addressability'" (Ho and Dempsey 2010, p. 1000). E-WOM communication is traditional word-of-mouth (WOM) behavior evolved and adapted to electronic media, where individuals often convey messages in...

show abstract

Section: Electronic Word Of Mouthmentioning

confidence: 95%

Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty

Tran

Strutton

2016

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

View full text Add to dashboard Cite

show abstract

“…Teachers learned to develop and publish webpages and multimedia files for use within the VLE. Students communicated with each other using the technology, and some collaborative activities in the target language took place between them (Roed, 2003). In addition, teachers could re-use and adapt each other's resources where they felt this was appropriate to their needs.…”

Section: Lt and Call As Communities Of Practicementioning

confidence: 99%

CALLers and learning technologists: Where do they meet, and what do they have in common?

McAvinia

2006

Computer Assisted Language Learning

View full text Add to dashboard Cite

“…It has been suggested that virtual environments represent a more relaxed and stress-free atmosphere than a traditional classroom environment which could subsequently reduce anxiety, and be advantageous for second language learners (Roed, 2003;Zheng et al, 2009;Henderson, et al, 2009). In this study, the affective filter hypothesis was tested by means of collecting questionnaire data after each simulation activity throughout the study.…”

Section: Theoretical Perspectivementioning

confidence: 99%

A Comparison of the Effects of Classroom and Multi-User Virtual Environments on the Perceived Speaking Anxiety of Adult Post-Secondary English Language Learners

Abal¹

View full text Add to dashboard Cite

Language Learner Behaviour in a Virtual Environment

Cited by 124 publications

References 4 publications

Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty

Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty

CALLers and learning technologists: Where do they meet, and what do they have in common?

A Comparison of the Effects of Classroom and Multi-User Virtual Environments on the Perceived Speaking Anxiety of Adult Post-Secondary English Language Learners

Contact Info

Product

Resources

About